Ah, those audiophiles? If anything, that's the perfect opportunity to sell them some [orders of magnitude overpriced] essential oils diffuser with proprietary pouches with... uh... gold nano particles to improve lossless signal transmission over the air.
The target audience is people who don’t want to deal with this stuff and have their sound working as expected and don’t bother to pay $2 a month for it. It’s not free because freeware also requires to provide support.