Or their friend is the cashier and gives them the staff discount, or the cashier is crooked and over charges the person, or the person steals it.
Prices are different in different physical neighborhoods. Why shouldn't it be the same for digital neighborhoods and the user has an iPhone, or extra cash lying around? It offends your (and my) puritanical sensibilities, but prices are all made up and have no relation to what something costs to make (it's true. think about that deeply) anyway, so of evils in the world, Uber's pricing strategy is hardly the worst of it.
Prices are different in different physical neighborhoods. Why shouldn't it be the same for digital neighborhoods and the user has an iPhone, or extra cash lying around? It offends your (and my) puritanical sensibilities, but prices are all made up and have no relation to what something costs to make (it's true. think about that deeply) anyway, so of evils in the world, Uber's pricing strategy is hardly the worst of it.