I wasn't sure how MrBeast can "set viewers' expectations" so efficiently and mine so many minds with this formula until I recently witnessed a friend's children log into their YouTube Kids account and immediately be suggested a selection of choice MrBeast cuts. The six-year-old had the remote and went for several inane MrBeast videos in close succession but his older sibling was not impressed. But the bottom line is, children are involved in the equation, and in terms of interest in his customers' minds he is getting close to being the anti-Mister Rogers.