They already focus on ROI, the problem is it's ROI for them not the student. In most states the biggest or second biggest company is a university because they run for profit sports programs with no pay to players, make money off commercial research grants and classes using pHd students making 34k/year, use the students as both low wage workers for campus jobs in high value retail space leased to franchises and as a captive populace to price gouge with required meal plans using the student loans, capitalize again off the real estate that is often land granted to them by the state by offering overpriced student housing that is often mandatory for freshmen. You basically have to accept getting scammed to get a degree.