Colin, if you've ever hoped to compete with your own software and providing support to people running your whole stack so they can avoid paying you anything, you should give some serious thought to open-sourcing the whole thing.
Yeah I get it, if one wants to make money off one's software, one shouldn't give it away for free, right? I'm just highlighting why I do not recommend Tarsnap professionally. It's great if you're going to be storing under 1 TB of total backups. Otherwise, you're paying 50x as much as you need to. Back when it was released, the alternatives were not as good. Today, restic seems to work just as well (and yes, I've done restores, both as a test and under real data loss circumstances) and supports object storage natively.
By the way, I absolutely love spiped. It beats the pants off stunnel in both stability and performance. Maybe Colin should close-source that and start charging $0.25/GB for traffic that flows through there too? :P
Consider that Colin's target customers might be paying for things other than raw storage, that most products are poorly marketed with cost-plus pricing, and that trying to make everybody happy is usually a bad plan. Make something that some people love, not something that everybody likes.
He's been doing this long enough, I'm not even prepared to dunk on him for picodollar pricing anymore.