What I find great about the Hetzner Cloud is that you don't need a dictionary to understand which product does a specific job. With AWS, I found it much harder to take the first steps because of the names being used.
I like to think UpCloud (also EU-based) is in the same boat, servers are servers and databases are databases. No weird lingo or product names, at least when you get to actually using it all in the Hub (hub.upcloud.com)
