It's not really different from the looks you mention.
Looks is not an objective measure. You buy a nice looking car because its look evokes positive feelings in you. But other things can evoke positive feelings by association. The brand itself, marketing campaign, corporate image. For many, these (usually carefully cultivated) associations are overshadowed by a loud, controversial, partisan CEO who doesn't evoke positive feelings.
It used to be that Tesla cars evoked for me feelings of progress, sort of futurism (although I never really digged its rather bland design), eco-friendliness. Nowadays I see a Tesla and feel a low-key disgust.
Looks is not an objective measure. You buy a nice looking car because its look evokes positive feelings in you. But other things can evoke positive feelings by association. The brand itself, marketing campaign, corporate image. For many, these (usually carefully cultivated) associations are overshadowed by a loud, controversial, partisan CEO who doesn't evoke positive feelings.
It used to be that Tesla cars evoked for me feelings of progress, sort of futurism (although I never really digged its rather bland design), eco-friendliness. Nowadays I see a Tesla and feel a low-key disgust.