I glossed over the "Apple" dimension of elevating plastic stuff to luxury goods by being amazingly careful about injection molding marks etc, but I don't know a lot about it. I think the daring fireball guy is the recognized expert on the consumer experience side of it.

The apple dimension would include selling injection molding marks as a luxury feature, if that's what their products have

He has developed a theory and would like to share it for kudos.

there genuinely isn't, it's all overpriced shit.