That's the rate for a population that almost entirely follows appropriate precautions. I suspect that the rate among people who _don't_ follow those precautions is rather higher.
Our family just found a stray kitten in a storm drain. She is feisty in ways I've never seen in a kitten. The amount of time I've spent thinking some variation of "our whole family is going to get rabies and die horribly" is absurd, especially since the vet just thought she was funny.