Chicken and egg problem. People use sh/bash because it is everywhere and standard. Requires energy to justify using an objectively superior tool if it is not default installed.
I would love if I could count on Just, fish, ripgrep, or any other multitude of tools that improve upon these CLI apis that were invented ad hoc and ossified in the 70s. Paved a lot of cow paths.
That is one path to standardizing something - using it.