PS: Even the conscious consumers loose, as they spend a ton of time at minimum wage scrolling prices for goods and services. Basically, yes, you get pay less, but for that you have to work 24/7 in the mine-defusing sweatshop.
Feels like winning to me. Feeds into my hunter-gatherer complex and every cent I keep from them gives me great satisfaction. Though, you are right, it does get old but then my defiant and vengeful nature kicks me right back into.
I know it doesn’t matter to them, it matters to me and it’s a win and winners keep winning, right?