The player choices and handling of partial success in PBtA games (like dungeon world) really makes them sing. A partial success leads to adding complications, which creates really interesting situations.
The original Apocalypse World book has some really great ideas on how to run a campaign, as well - very worth reading for anyone who runs ttrpgs.
I had played enough TTRPGs at that point that when I encountered Apocalypse World that I found the advice to generally just be common knowledge. But if you're new to TTRPGs I highly recommend it for good advice even when running traditional TTRPGs.
The original Apocalypse World book has some really great ideas on how to run a campaign, as well - very worth reading for anyone who runs ttrpgs.