> The problem is that consumers don't behave like that. This is also why Amazon's Dash buttons failed.
As an owner of several Echo devices and a former owner of the Dash buttons, my household LOVED the Dash buttons. Never once have we ordered anything via Alexa, nor do we want to. With the button, you selected the EXACT item with a single button. With Alexa, you have to explain what you want, don't necessarily know the price, seller, etc. It was an all around worse UI for buying.
And that's the problem you speak of. No one wants to do that. They made a smart speaker then convinced themselves something ELSE was the killer feature and predicated the finances on that.
> With the button, you selected the EXACT item with a single button. With Alexa, you have to explain what you want, don't necessarily know the price, seller, etc.
Hm, but wasn't the price of items ordered through the Dash buttons subject to change, too? Like last week when you set everything up it was $5 per item, but sellers changed and now its $15? Sounds risky to me without checking the order confirmation mails...
They only sold the buttons for specific brand names. The only one that had a brand I used was Charmin, and we had a specific pack size picked. The price was only going to change a little based on the market for toilet paper, so we didn't check it often. I had another for Dial soap but Dial discontinued the product I bought.
As an owner of several Echo devices and a former owner of the Dash buttons, my household LOVED the Dash buttons. Never once have we ordered anything via Alexa, nor do we want to. With the button, you selected the EXACT item with a single button. With Alexa, you have to explain what you want, don't necessarily know the price, seller, etc. It was an all around worse UI for buying.
And that's the problem you speak of. No one wants to do that. They made a smart speaker then convinced themselves something ELSE was the killer feature and predicated the finances on that.