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Please be realistic about what interventions are available given the current US system. Redesign our entire road system? Sounds great, but how are we going do it?

Think about the policy changes and thousands or more of political wranglings across every populous jurisdiction in the United States.

Even if we get it done over the next 20 to 120 years, what are we going do in the meanwhile?



Like a lot of things, start with reviewing what works elsewhere, start some pilots, and what works do bigger and bigger rollouts.

Like, use data. If marketers and TikTok can trick us so easily using these techniques we can do the same in socio-technical settings too.

Like most things, “architectural” systems solutions will work better than point behavioural interventions, but it’s always going to be a mix.

Bike safety in The Netherlands was a multigenerational effort ranging from creating standards around roads intersections, bike paths and pavements and slowly remediating old ones while building new ones.

That’s only a tiny part of a society-wide effort to improve quality- and length-of-life measures, but like the US Interstate highway system, has had measurable results in terms of economic and social outcomes.

Some actions taken today will have individual results tomorrow. Some in 30 years. Better get started, right?




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