Sorry, I've never done health tech. Based on my limited external observation, it appears to perhaps have three roughly similar types of buyers with health plans/hospitals subbing for K-12/Univ along with many of the same wicked complexities, such as slow sales cycles on the large institution side and high costs of customer acquisition on the direct-to-patient side (basically a consumer biz). Worse, I imagine the regulatory requirements get even more byzantine and opaque in healthcare than edu, so that's another reason I never considered going anywhere near healthcare tech as a startup entrepreneur.

Yet some people make it work and my hat's off to them. They are far braver (or more foolhardy) than I!