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The latter is the assumption most of us are making. People tend to refer people based on an intrinsic understanding that 1) I know what my friend likes and I think they will like working here and 2) I know what my employer likes and I think they will like my friend.

No2 is usually formed by a good understanding of how a company measures success in any given role. You'll find the same principle applies to good recruiters. The more a recruiter understands about how your company measures success, the more likely they are to submit candidates that will pass your interview process.




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