Most obviously, because the data isn't valuable to you. Why wouldn't you want to gather high quality data about recent Little League games?

But in the case where it is valuable, and the purchasing party would really like to give some free money to the other party, we can be sure that the purchasing party is overpaying for the data anyway.

>Most obviously, because the data isn't valuable to you. Why wouldn't you want to gather high quality data about recent Little League games?

If I was a baseball team, national baseball organization, little league team or organization of some sort I would probably want high quality data about recent little league games, hard to say because I don't know anything about little league or baseball so I am just reaching.

If I have a website I want high quality data about visitors to my website, and realistically also high quality data about visitors to my competitors websites which I probably can't get but I don't want high quality data about visits to little league websites unless that is the subject my website serves.

So, I would say that you and I agree - one wants to to have high quality data about things that are relevant to your business because then the high quality data is valuable to you - by definition.

Given all that I repeat: why wouldn't you want to gather high quality data about patients using your drugs?

You’d be confidently incorrect.

I’ve been involved in the negotiations. Pharma companies pay a couple basis points for it and are happy to walk away otherwise.

It’s not a kickback, it’s fee for service. In fact there are specific Safe Harbor rules for this type of payment to avoid kickbacks.