Not necessarily. You can do wildcards in text ads where the matching term gets inserted. Not saying that's what they did, but it definitely doesn't have to be done by hand.
When you put the wildcards (DKI), it matches the keyword from your list of keywords, not the search query. So you'd have to put MeetingBurner on a list of keywords to have it show up here (which as others said, could be due to the Google Keyword Suggestion Tool)
