Puritan morality is so deeply embedded in our culture people don't even realise they're repeating it.
If I told them they couldn't have a coal-fired home blacksmithing setup "for the environment" then this would seem unfair.
But a 10c microchip? Suddenly this must be evidence of excess! (Even though the price represents that fact that it's a staggeringly efficient use of resources that also has supply-swappable carbon impact).
You realize the cost of the chips in the bed are a lot less than the cost to even ship a mattress right?