but but but, we need to see all of that data about your sleeping patterns so we can adjust settings to make you even more comfy. are you getting too hot? we'll cool down the temp for you. getting too cold? we'll heat it up. starting to snore, we'll automatically incline you to change your positioning.

of course we'll also sell all of that data so we can send you an ad for new bamboo sheets to keep you cool. or any thing else from anyone else that offers us money for the data