Based on numbers's numbers above, the fine is 0.001039% of their annual revenue. If your salary was $100k, an equivalent fine would be $1.04. Wouldn't people speed more often if they got caught once a year and paid a $1 fine?
Why do you think we should be so much more lenient with companies that knowingly break the law and make life worse for thousands of less fortunate people?
It was for two specific locations, so it seems it should be based on something related to those specific location, rather than worldwide profits across all, unrelated, business units.
In countries with day-fines (like Finland), do you get fined less for speeding if you were driving to your side gig where you make less money than your day job?
Why do you think we should be so much more lenient with companies that knowingly break the law and make life worse for thousands of less fortunate people?