> Enshittification names the problem and proposes a solution. It's not just a way to say 'things are getting worse' (though of course, it's fine with me if you want to use it that way. It's an English word. We don't have der Rat für englische Rechtschreibung. English is a free for all. Go nuts, meine Kerle).
I am not saying he is using it to say ‘things are getting worse’ but rather ‘things are being optimized in ways we don’t like by large companies’ which is meaningfully different.
However, because he’s using ‘platforms’ so broadly it’s not just marketplaces but basically any business. It’s hard to draw a meaningful circle around Facebook, Amazon, Uber, Google, and Unity that excludes Walmart’s online store.
https://pluralistic.net/2024/01/30/go-nuts-meine-kerle/#ich-...