> Fast forward a decade and that $19.99/mo product has become $89.99/mo and the value prop has plummeted on top of it.
Counterpoint - most management teams undersell their sales relative to what the market is willing to pay them. Adobe is figuring out where that local maxima is (still).
> they are just moving to different ecosystems -- procreate, davinci, foxit, etc.
Are they though? Source?
These figures would suggest otherwise:
Year Active Subscribers
2013 1.4 million
2017 12.0 million
2020 19.5 million
2021 22.0 million
2022 24.5 million
2024 29.5 million
Counterpoint - most management teams undersell their sales relative to what the market is willing to pay them. Adobe is figuring out where that local maxima is (still).
> they are just moving to different ecosystems -- procreate, davinci, foxit, etc.
Are they though? Source?
These figures would suggest otherwise:
Year Active Subscribers
https://photutorial.com/adobe-statistics/