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If people were pirating Photoshop only because it was easy to pirate, my guess is when it came to professional work or another occasion where they had the funds to pay for image editing software, they would overcome whatever friction necessary to buy the best. That definitely happens in other cases like video editing where easy to access software is different than what studios pay for.

As a thought experiment: if Photoshop was means tested and free to anyone who couldn’t afford it, would that actually convert users when they had money?



How many people ever got rich enough to pay for a copy of WinRar?


The US government is one of WinRar's biggest customers.


I think this is irrelevant. WinRAR's core feature set for most users was made available for free with zip files and operating system support.




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