Why does SOTA matter here? OpenAI has actually failed already to make something useful and mass-market. After all these years of pushing SOTA, it's still a website with a text box. Siri in its current form is more useful to me than ChatGPT 4. You simply don't need SOTA models for a lot of valuable features; you need context, annotation APIs, and the right platform and integrations to assist users where they already are (on their phones, in cars, in their IDE, etc). MSFT's GitHub copilot is a good example of getting it right.
Apple relegated ChatGPT to a 3rd tier AI capability for "google answers", and "write me a poem" party tricks, and rightfully put it behind a privacy disclaimer. It looks barely better than the various ChatGPT shortcuts so many people have cobbled together. That part of the announcement stuck out like a sore thumb and looked to me like a huge L for OpenAI. The "partnership" was a nothingburger. Like someone at Apple agreed to it early on but then late in the project realized it wasn't needed at all. So much for SOTA.
I mostly agree with you. OpenAI is reportedly still doing great in terms of revenue, but Apple's implementation is magical if it performs as shown in the keynote. In my opinion, it's the best implementation of LLM/AI in a consumer device. It's amusing to think back to all the buzz around Humane's AI pin.
> It's amusing to think back to all the buzz around Humane's AI pin
It certainly is. And the Rabbit R1. How in the world did people who supposedly know anything about AI think they could make that work as a standalone device detached from rich context. The sad thing is, rich context may not be possible outside of OS-level integration that is gate kept, but I still think they're idiots for trying.
gate kept OS-level integration is one thing, companies that won't push data to it is another. I fully expect facebook/messenger to not support intents/siri/shortcuts/etc
Same for discord and any other social media platform right now.
Apple relegated ChatGPT to a 3rd tier AI capability for "google answers", and "write me a poem" party tricks, and rightfully put it behind a privacy disclaimer. It looks barely better than the various ChatGPT shortcuts so many people have cobbled together. That part of the announcement stuck out like a sore thumb and looked to me like a huge L for OpenAI. The "partnership" was a nothingburger. Like someone at Apple agreed to it early on but then late in the project realized it wasn't needed at all. So much for SOTA.