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Same experience for me in another domain (indie apps).

I’m okay with getting better at marketing, and allowing for the possibility of lack of product market fit.

I’m less okay with believing I have to become Extremely Online to “build my personal brand,” just to have a chance at launching things successfully.

That’s some bullshit that they peddle to justify their own addiction. It’s learned helplessness to platforms.



You have to promote somehow. No one is going to do it for you for free. You can hire a publicist, take out advertising, speak at events, etc. and none of those probably count as "social media" but they're neither effort nor cost-free.


Yeah. So my journey's figuring out the way that works well for me. The goal of indie dev for me is to use the computer less ultimately.




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