If we can relatively easily reduce the single-plastic waste of those 10%, why not start there (while in parallel thinking about alternatives for product wrappers)?
There are also so many other product container types than plastic: Glass, metal cans (ok, these are often plastic-coated and I don't know how recycling for these works, but it seems to be possible), paper... It doesn't work for everything, but it does for many things – assuming the right incentives are in place.
There are also so many other product container types than plastic: Glass, metal cans (ok, these are often plastic-coated and I don't know how recycling for these works, but it seems to be possible), paper... It doesn't work for everything, but it does for many things – assuming the right incentives are in place.