Real smart is to name them correctly. Opening and closing quotation marks.

https://en.m.wikipedia.org/wiki/Quotation_mark

> Using proper quotation marks and apostrophes today is easier than you’d think.

Proceeds to demonstrate, no, it really isn't - it's exactly how we thought.

Reality is: it truly and utterly does not matter. It's significantly slower to type and so will naturally lose every time. We're talking milli or micro oseconds vs maybe a minute or more to dig out the codepages, copy, paste or get the glyph, check the utf code, insert it by key combination. For every word with a quote or punctuation.

Yeah. Right. I'm not doing that.

Get over it.