I was peripherally involved around that time. Trying to go through in my head what caused a lot of that, it feels like meetings were MBA heavy and light on engineering and design; whereas other startups have had more balanced meetings where the grunts could push back against the totally out-of-touch ideas of the pointy-hairs.

(I think where I was working we pushed back hard enough on this name that it never got launched... www.webaudionet.com was a really, really bad name: https://web.archive.org/web/20020401235841/http://www.webaud... )