Microsoft appearingly random naming conventions make me want to actively avoid using their products because I know the web searches will be heavily polluted.
I thought big companies like this would have some sort of internal committee that decides if a new products branding makes it easier for customers to understand what the product is and where it fits in their offerings.
Having had to come up with a name for a corporate product and deal with things like trademarking, I can understand why they seem to repurpose names frequently. It is enormously time consuming to generate, vet, and apply for a trademark. There are so many other products and names and trademarks out there that it’s no wonder drug companies end up with unpronounceable gibberish for new product names.
I thought big companies like this would have some sort of internal committee that decides if a new products branding makes it easier for customers to understand what the product is and where it fits in their offerings.