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I remember hearing rumors that tobacco companies funded anti-smoking campaigns because they realized it just made smoking look that much cooler. It's certainly easy to imagine a dual purpose ad that will appear positive and affirming to adults but super lame to kids and make them want to do the opposite.


I believe big tobacco was required to fund those as part of a mass tort settlement.



Given that this was required by the Tobacco Master Settlement Agreement as pointed out, is it safe to say that the U.S. federal government accidentally mandated tobacco companies to make a brand-new form of youth smoking dogwhistle?





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