Maybe. I would like them to do a market research on what % of their customers would pay $17 for a Caesar salad for their lettuce to come from a local farm and what % would prefer to pay $17 for a tasty salad curated by a chef, but with not all ingredients sourced locally. And once they have that info, I'd like them to decide which one of the two they are from a mission perspective. Nothing wrong with being either, as long as the expectations are set.
I think they already decided? Maybe it does not work out for them but I thought this was always there pitch and along with it higher labor and food costs. Labor because they were having to do more of the prep work in-house instead of via the food distributor.
