This is very true. What so many large corporations (VC firms like in the article, but also firms like Nestle, Google, Exxon Mobil, etc) are doing here has many of the same features as what governments do by producing propaganda. They have some set of interests and they want to convince the public to see things from their perspective and get popular consent.

It's not necessarily nefarious, but if there's a need to do it in the first place then it often has self-serving end goals in mind.