The baby clothing analogy doesn't quite fit because the people buying the baby clothes as a gift are in a relatively close position to talk to the parents (i.e. the end user). They just didn't do the work. The buyer/end user seperation in enterprise has more layers of separation (it can be an entirely different department) and stickiness (you are forced to use the terrible baby clothes).
I wouldn’t dismiss it that quickly: I think it works when you consider the kind of buyers like grandparents who are decades removed from the day to day work but still consider themselves experts. I’m also reminded of a few executives by comparison to grandfathers who assumed it wasn’t that hard because their wives did it.
