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Zoho prices strategically. For example, it ensures that the price for the help desk product, ZohoDesk is the lowest in the market; across all tier it is priced at USD 1/month cheaper than the next cheapest competitor, FreshDesk.


Also, IIRC, the CEO of Freshworks (company behind FreshDesk) was heading product management at Zoho earlier.



They just separated out Servers in Endpoint Central, where servers now require a different license. My use of the product will not change, the price of renewal goes up 12%. I'm paying more this year for the same thing. Strategic pricing indeed, lock'em in and crank'em up.

Also, Redhat and CentOS are 'servers' under this new licensing, but Ubuntu is not a server.

I've found Endpoint Central to be rather buggy, and not really improving over time, they just keep introducing new bugs.

Endpoint Central, now with arbitrary pricing.




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