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> The one piece of information that I wish the article had mentioned is the age demographics of avid book readers. My gut tells me the market has dropped significantly in the last ~25 years, but I'd like to see the data.

I read a lot of non-fiction books and don't think much has changed over time. For non-fiction you always had groups of people, typically academics and successful business people and politicians, who read tons and tons of books. Winston Churchill and Dwight Eisenhower, for example, both read many books when they were young in around 1900 to 1930. How many people who worked in factories at the time would have read books? Not many I think. Today it's more or less the same. You have a few people like David Senra or Stephen Kotkin, who read 100-200 books per year, and you have the average person who reads maybe one. Just like book sales, it's a power law.




I suspect I’d read a lot more non-fiction books if I couldn’t access the short form equivalent on my phone readily. But instead I read articles shared on HN or Reddit, with a sprinkling of non fiction books mixed in. Compared to my dad, who devoured non fiction books in the 80s and 90s, my lifetime spend is going to be far lower.


A lot of non-fiction books--especially in the business realm--have always been a long-form (or short-form) article padded out to book length for publishing economics reasons. And, if you look at the programming realm specifically, a lot of reference books are essentially available online.




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