>> Obviously, given the number of people searching on Amazon for products, that gives them a huge advantage because when people go onto Amazon, they—if the book isn’t there for what they are searching for, they could create that book.
This is a really weird thing to say. It seems to assume that people are indifferent to the quality of the writing in the books they read.
The observation in the essay that "the romance category has already gone independent" also leaves that impression - for the romance category.
But the fact that one of two profitable genres is "franchise authors" suggests the opposite. Franchise authors become franchise authors by producing high-quality writing.
This is a really weird thing to say. It seems to assume that people are indifferent to the quality of the writing in the books they read.