I doubt anybody is so naive, we all understand that we can't change everyones minds, however, we are social creatures, and to be accepted in the community is a goal to strive for, Of course, if the platform has a literal form of "dislike" and "like" then popularity and acceptability by the community is the goal. Both of these are not goals to strive for, and yet are of importance in your own survival. BUT, as it turns out, game-ifying social conventions does not lead to lasting friendships or anything of value. Just witty put downs and outrage culture.

Another game that is like this is our very own economic system, at least when it comes to aesthetics, money is yet another "upvote"/"like" game. The impact and similarities more clear and apparent.