Meta can choose not to operate in the environment. It won't, though. Showing ads (not personalized) still yields them a profit in EEA market.
And under GDPR we have a specific definition of consent. Your liberatarian dilusions are not the terms of the discourse.
(32) "Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject's agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement."
Many commentators challenge the notion of a user being able to consent to such processing, since Facebook has monopolistic power in the marketplace ensured by network effects. It is then impossible for a user to give a "freely given" consent. The same way an employee cannot consent to the employer's processing of his or her data.
There is also a question of whether the consent Facebook asks for is specific. It really is not, if you've seen the intimidating choice screen forcing users to act (which itself is likely illegal under EU consumer rights protection). The choice screen also uses Facebook's primary color (blue) for nudging the user to consent. This also infringes on the "freely given" aspect, by using dark patterns.
And under GDPR we have a specific definition of consent. Your liberatarian dilusions are not the terms of the discourse.
(32) "Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject's agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement."
Many commentators challenge the notion of a user being able to consent to such processing, since Facebook has monopolistic power in the marketplace ensured by network effects. It is then impossible for a user to give a "freely given" consent. The same way an employee cannot consent to the employer's processing of his or her data.
There is also a question of whether the consent Facebook asks for is specific. It really is not, if you've seen the intimidating choice screen forcing users to act (which itself is likely illegal under EU consumer rights protection). The choice screen also uses Facebook's primary color (blue) for nudging the user to consent. This also infringes on the "freely given" aspect, by using dark patterns.