My brother recently asked for help in determining who a footballer (soccer player) was from a photo. Like in many sports, the jerseys have the players name on the rear, and this player’s was in Cyrillic - Шунин (Anton Shunin) - and my brother had tried searching for Wyhnh without success.

Anyway, my point is that perhaps ideally (and maybe search engines do this) the results should be determined by the locale of the searcher. So someone in the English speaking world can find Łódź by searching for Lodz, but a Pole may need to type Łódź. My brother could find Shunin by typing Wyhnh, but a Russian could not…