They tried to ponder to the open source CEO’s but as much as open source is an ideal, it’s a pretty sure way to failure for the most part. The only way open source works is if a rich company open sources parts of their non revenue forming items.
Yes - open source is a good go to market strategy. They should not open source if there's no good, strong business strategy around how they plan to commercialize. But there are many ways to commercialize an open source model. For many it's lead generation into a paid offering or a managed offering of the open source model.