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From what I can tell, Reddit took a huge legacy forum product and pivoted into a modern social media app, using all the algorithmically addictive tricks in the modern social media app playbook.

Their numbers look really good with consistent growth in MAU and revenue year over year: https://www.businessofapps.com/data/reddit-statistics/

And IIRC they are larger than such properties as Pinterest and Linkedin. I use the app daily, and it is full of activity on a huge number of subreddits.

It seems like the only people who don't like Reddit are middle aged men on programming forums who nevertheless use old.reddit.com every day. They've basically created the TikTok of text content.



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