A friend of mine who was a barber asked me how much it would cost to build him a website and I said I would do him a basic 3 page site for free, although he would need to let me know if his opening hours had changed or he needed to tell customers he was on holiday, etc.

He said, with no irony whatsoever, that he didn't realise it would be so complicated and decided not to take me up on the offer. I suspect this attitude is not the unusual with one-man businesses that have survived just fine thus far?