>I think an entrepreneur should establish a tour in the Czech lands, to walk in the footsteps of švejk as of when he drank away the money for his train ticket sending his company to the front, thereby forcing him to zig zag across the land in the hope of rejoining them. It will be the Czech Camino de Santiago, and one must carry a pipe and a bottle of slivovic as they go.

Pretty sure I've seen ads for exactly that kind of tour.

Might be a false memory. But in any case, it's my goal to do that sort of pilgrimage when I get to properly spend time in Czechia.