Yeah it's crazy to charge for Apple CarPlay on an Audi. It comes standard on nearly all economy cars! There shouldn't be a fee at all — let alone a subscription.
Maybe that's the game: distract with outrage over subscriptions, and people will be happy to "just" pay a one-time purchase fee.
Maybe that's what a premium car actually is right now: just a more polished economy car but with subscription services that you get for free in the cheaper car, less serviceability more expensive maintenance and repairs.
Good luck, Audi. The VW brand already has problems and this is a great way of driving your other brands into the ground.
Maybe that's the game: distract with outrage over subscriptions, and people will be happy to "just" pay a one-time purchase fee.