More companies think they have PMF than really do. So the risk is they get funding, without fit, and can afford to set up data science orgs to prove out experiments and use non trivial resources running copy tests.
if justwords can make this trivial then at least it's minimizing the distraction. that's a win, and fwiw i think b2b wants this product, so the company can do well. i just don't think micro content optimization, after doing it for unicorn for 8 years, really moves the needle like people believe the data shows. People use PMF products in spite of their UX! (for example)
if justwords can make this trivial then at least it's minimizing the distraction. that's a win, and fwiw i think b2b wants this product, so the company can do well. i just don't think micro content optimization, after doing it for unicorn for 8 years, really moves the needle like people believe the data shows. People use PMF products in spite of their UX! (for example)