I've been in these shoes before, and finding this information doesn't help you as an executive or leader make any better decisions than you could have before you had the data. No important decision is going to be swayed by something like this, and any decision that is probably wasn't important.
Knowing how many orders is placed isn't so useful without average order value or items per cart, and the same is true for many other kinds of data gleamed from this method.
That’s not correct. Not every market is the same in it’s dynamics.
Yes, most of the time that information was purely insightful and was simply monitored. However, at some moments it definitely drove important decisions.
What's going to change how a team develops (physical) products? What's a merchandiser or buyer going to learn that influences how they spend millions of dollars or deal with X weeks-on-hand of existing inventory? What's an operations manager going to learn that improves their ability to warehouse and ship product? How's marketing going to change their strategy around segmentation or channel distribution? What's a CEO going to learn that changes what departments or activities they want to invest in?
At best you get a few little tidbits of data you can include in presentations or board decks, but nothing that's going to influence critical decisions on how money is getting spent to get the job done or how time is getting allocated to projects. Worst case you have a inexperienced CEO that's chasing rather than leading, and just end up copying superficial aspects of your competitors without the context or understanding of why they did what they did.
I've called up execs at competitors and had friendly chats that revealed more about their business in 30 minutes than you could possibly find out through this "method".
I've been in these shoes before, and finding this information doesn't help you as an executive or leader make any better decisions than you could have before you had the data. No important decision is going to be swayed by something like this, and any decision that is probably wasn't important.
Knowing how many orders is placed isn't so useful without average order value or items per cart, and the same is true for many other kinds of data gleamed from this method.