It is clearly a company doesn't want to be lumped together with Typeform, Surveymonkey or Google Forms, so it's positioning itself as a "employee engagement, performance and development tools". They want to sell tooling that is specific to HRs and other people that might have the desire for those specific tools.
I get the desire for boxing things in 10 or 20 neat categories, but companies (and especially those that have a sales team) are often looking to differentiate themselves.
Whether they are able to execute this well remains to be seen, naturally.
It is clearly a company doesn't want to be lumped together with Typeform, Surveymonkey or Google Forms, so it's positioning itself as a "employee engagement, performance and development tools". They want to sell tooling that is specific to HRs and other people that might have the desire for those specific tools.
I get the desire for boxing things in 10 or 20 neat categories, but companies (and especially those that have a sales team) are often looking to differentiate themselves.
Whether they are able to execute this well remains to be seen, naturally.