>The reality, I think, is that most people fundamentally don't like to read, and that reading more than a few paragraphs is rapidly becoming something akin to a chore for the majority of the population.

Agreed.

I grew enjoying reading, I still enjoy reading, I'm here reading too many comments. Despite that, of the thousands of "pages" I read last year, most were video with the screen off or proper audio. And that's been the case ever since I became employed in jobs that lack downtime. Reading demands eyeballs, but so does coding, driving, digging, doing dishes, cleaning, etc. Video or rather the implied audio does not.