I have written (edit: arguably terrible) poetry that people really enjoyed. But, I never thought of it as anything other than a word game. When someone called it deep there was a part of me that wanted to call BS and say it's attacking the part of your mind that seeks meaning in everything.
Just Die *What someone says*
End the Endless Breath with Death *What an author says*
Endless Breath Ended *What a poet says*
PS: Some people feel it's the readers who create meaning not the author or words themselves. I always felt that was a little to close to the chinese room argument. http://en.wikipedia.org/wiki/Chinese_room (Edit: Organization is important, a living body and a dead body may have the same atoms, but the dead one does not understand language.)
The same applies to music. There are great variations in taste and there are people who exist who can't appreciate music at all. But it would clearly be absurd for them to claim that music is a case of emperor's clothes. I see your point though.
It takes some breathtaking arrogance to think that a good chunk of educated and intelligent people are indulging in pretending to 'get something'.